Men To Watch Awards 2026 honors Omar Martin

Omar Martin is a dynamic sales and marketing leader who has spent his career driving growth, building people, and creating space for others to win. As Off Premise Market Director for Northern California at LVMH Moët Hennessy USA, he oversees an $80MM luxury spirits portfolio, leading high-performing teams and strategic distributor partnerships that deliver premium experiences to consumers across one of the most competitive markets in the country.

Over more than two decades in the beverage industry—spanning leadership roles at Moët Hennessy, Diageo, Mike’s Hard Lemonade, MillerCoors, and McKenzie River Corporation—Omar has built a reputation for turning strategy into execution. He has steered market turnarounds, launched innovative promotions that navigate complex regulations, and led programs that have generated significant incremental revenue for world-class brands. His work includes elevated initiatives such as Hennessy Prestige Dinners across Native American casinos and large-scale activations in partnership with national sports and cultural platforms.

Beyond the numbers, Omar is known as a culture carrier and storyteller. He has been featured as a panelist for Spirit of Fatherhood, speaking to fathers about mental health, and has supported community-centered events such as the Black Joy Parade. A recognized public speaker and media representative, he uses his platform to champion representation in leadership, invest in emerging talent, and model what it looks like to lead with both excellence and empathy.

At his core, Omar is a proud husband and father who believes that true success is measured not only by performance, but by the doors you help open for others.