DB Bedford, widely known as "The Ei Guy," is a distinguished Emotional Intelligence (Ei) Performance Coach celebrated for his innovative approach to emotional intelligence, blending empirical knowledge with profound real-life experiences. Growing up in the challenging streets of Oakland, California, DB encountered emotionally charged situations that led to destructive behaviors, resulting in broken relationships, lost opportunities, and even incarceration. However, through the power of Emotional Intelligence, he transformed his life, evolving from an ex-felon into a respected figure employed by the same probation department where he was once incarcerated.
After serving 17 years in this role, DB transitioned to entrepreneurship, dedicating his career to helping others master their emotions and make intelligent decisions. He developed the Ei365 methodology, which includes the Ei Performance Coaching System and various frameworks designed to empower individuals not to let their emotions overpower their intelligence. This system is not only backed by years of research but also by DB's personal journey of transformation.
DB is also the author of several best-selling books, including iNeverWorry, 30 Days To Emotional Wellness, Black Intelligence and Ei365 Interactive Workbook. His expertise in emotional intelligence has led him to successfully coach and train professionals across various sectors, such as healthcare, law enforcement, education, technology, and non-profit organizations. His work spans both private and public sectors, making him a versatile and highly sought-after expert in the field of Emotional Intelligence.
The Ei365 methodology developed by DB goes beyond traditional coaching. It integrates a deeper understanding of human emotions and logic with practical strategies for real-life situations, offering transformative experiences aimed at personal growth and enhanced leadership skills.
In addition to his professional achievements, DB enjoys playing poker, day trading stocks, reading, and traveling with his family, all of which contribute to his well-rounded approach to life and coaching.
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