Men To Watch 2025 honoree Roderick Jefferson

Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space who understands how to create bridges between internal organizations to empower sales to exceed expectations.

Roderick is the author of the Amazon #1 new release and bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He is one of the founding members of the Sales Enablement Society. Roderick has served on several Advisory Boards, including Amplify 10, Autobound, Capella University, C-Suite Thought Council, DemandFarm, Koridor, Sales for the Culture, Selleration Inc., and Walli Hr.

As an international keynote & motivational speaker, Roderick has shared my dynamic and energetic voice globally across 13 countries in a variety of live and virtual events including; conferences, guest lectures, webinars, podcasts, and domain expertise panels with companies such as the ATD International Conference & Expo, B2BMX Conference, Chief Learning Conference, Cisco, Black College Expo, Collibra, CRO Connect Roundtable, Flagstar Bank, LinkedIn, MindTickle, Oracle, PayPal, Revasum, Sales 3.0 Conference, Sales Assembly Conference, Sales Enablement Collective, Sale Enablement PRO, Salesforce (Dreamforce), SAP, Showpad, SMASH Conference, SiriusDecisions, The 100 Black Men of the Bay Area Career Expo, Uber, Veritas, and Zoom.

He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.

When not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing on his bocce court in his backyard with his family.