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Women To Watch 2024 honoree Monique Shields



Monique Shields is the founder and CEO of Executive Allure, a boutique

consultancy that she started in March 2024 with the vision to provide

tailored support to executives, entrepreneurs, and business leaders. Through strategic partnerships and event management, Executive Allure delivers a comprehensive suite of services designed to streamline operations and enhance business growth.


Based in Tacoma, WA, and serving clients nationwide, Monique brings over 30 years of experience as an executive assistant and strategic partner. She has worked alongside high-profile clients, senior executives, and board members at renowned organizations such as Starbucks, Urban Coffee Opportunities, Nordstrom, CenturyLink, and the Greater Tacoma Community Foundation. Her career has been shaped by a deep commitment to business operations, strategic planning, and cultivating meaningful relationships across diverse industries.


At Executive Allure, Monique and her team focus on helping clients achieve

their strategic goals by delivering tailored event management and fostering partnerships that drive growth, engagement, and visibility. With a dedication to collaborating with BIPOC and women-owned businesses, her approach reflects a strong commitment to diversity, equity, and inclusion. In addition to her professional endeavors, Monique is deeply involved in community initiatives. She has been a committed volunteer with the American Heart Association since 2019, raising awareness about heart health and maternal health. As a “Go Red for Women” Ambassador, Monique served as the mission speaker at the American Heart Association’s Go Red for Women Experience in 2024.


Monique’s passion for fostering connections shines through in her work and embraces collaboration, networking, and partnerships with others who share common aspirations for growth, inclusivity, and positive impact.

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