Women To Watch Awards 2026 honors Letocha Hines

Letocha Hines is Vice President and Officer, Product Experience & Enablement at Cox Communications, a $13 billion company serving millions of consumer and business customers. She leads the enterprise product, experience, and delivery organization accountable for how customers shop, buy, and get support — and for the platforms the employees serving them work in every day. Her portfolio spans digital commerce, self-service, employee desktops, and enterprise workflow automation.

She leads a 250-person organization and oversees an annual operating and capital portfolio, with authority over investment strategy, prioritization, and enterprise roadmaps. She has delivered more than $100 million in recurring annual value. She builds and runs organizations that deliver—her record is taking strategy into delivered outcomes and owning the result.

Letocha led the deployment of generative and deterministic AI agents across chat and voice that now resolve more than half of previously human-assisted interactions, delivering multi-million-dollar realized annual value. Work from her portfolio has been presented at Google Cloud Next and published as a client case study by Cognizant. Her digital transformation strategy, intelligent automation implementation, and experience simplification for customers and employees contributed to record low cost to serve achievement for the business.

Letocha’s Career Path Over more than two decades at Cox Communications, Letocha has advanced through roles of increasing enterprise scope, building and leading customer operations, process redesign, vendor management, and sales enablement organizations. Her career pattern is consistent: help the organization unlock new value whether that is within the operating model, modernizing processes with technology and automation, or turning strategy that’s sitting on a shelf into initiatives that actually deliver — repeatedly building from scratch and thriving in ambiguity. That breadth of operating experience across customer service transformation, capability modernization, and channel optimization has positioned her to lead enterprise-wide transformation.

Letocha holds an MBA from the University of Maryland and a BS in Communications and Organizational Management from Regent University. She is a Certified Six Sigma Green Belt, a Half the Sky leadership graduate, a PathBuilders Executive Leadership Program graduate/mentor, and a member of Women in Cable Telecommunications.