Women To Watch Awards 2026 honors Sonja Campbell

Sonja Campbell is a strategic business and procurement professional with a career spanning finance, strategic sourcing, procurement, supplier management, contract governance, and budget analytics. Her professional journey began in financial services with Suntrust now Truist Bank and Wells Fargo Financial, where she developed a strong foundation in financial operations, customer service, business processes, and financial management.

She later brought that financial expertise to Mercedes-Benz, where she built a distinguished career spanning nearly a decade and held roles across procurement, budget analytics, strategic sourcing, supplier management, and contract management. During her tenure, Sonja became known for her ability to connect financial strategy with operational execution, manage complex supplier relationships, negotiate contracts, identify efficiencies, and drive measurable cost savings. Her experience has given her a unique perspective at the intersection of finance, procurement, technology, and business operations.

Today now with AIG Sonja continues to expand her impact through her work in contract governance and global sourcing, leveraging her experience to strengthen supplier relationships, improve governance, manage commercial risk, and create greater value for organizations.

Beyond her corporate career, Sonja is also an entrepreneur and community advocate. She is the owner of Siege Entertainment, an entertainment brand dedicated to supporting and providing opportunities for emerging and up-and-coming talent. Through Siege Entertainment, she seeks to create a platform where developing artists and talent can gain visibility, build meaningful connections, and pursue their creative ambitions.

Sonja also founded Siege Cares, a nonprofit initiative focused on supporting youth education and community-based initiatives. Her commitment to giving back is rooted in the belief that access to education, mentorship, opportunity, and resources can help young people build stronger futures.

At the heart of Sonja’s professional and entrepreneurial journey is a commitment to purpose, opportunity, and community. Her long-term vision is to continue using her professional experience, entrepreneurial platforms, and personal influence to create opportunities for others—particularly through initiatives that support education, youth development, and literacy.